Case Study: The Hotel Windsor Melbourne
Facebook Competition and Social Media Campaign
Challenge
The Hotel Windsor Melbourne wanted to increase the awareness of it’s new afternoon tea menu.
Our Approach
High Tea Society ran a Facebook Competition and Social Media Campaign. The prize was a night’s stay in a Deluxe Room at The Hotel Windsor, with late check out and Afternoon Tea for two. Prize valued at $620.
Campaign promotions:
– Competition page on the website
– Side bar tout on the website
– Featured in the High Tea Society monthly email newsletter. {12,000 subscribers}
– 3 Facebook posts {28,000 fans}
– 4 tweets {6,300 followers}
– Mentions on our Instagram, Pinterest and Google+ profiles.
The Results
In a space of ten days, the Facebook Competition and Social Media campaign received: 2,192 entries and the 3 Facebook posts where seen by 120,812 people, with 4,894 likes, comments and shares. The competition page {remains live} and has so far received 1,322 views and continues to send traffic back to The Hotel Windsor website.
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For more information contact:
Michelle Milton
Founder and Editor
High Tea Society
Email: mmilton[at]highteasociety.com.au
Mobile: 04 1718 5458