Case Study: The Hotel Windsor Melbourne
Facebook Competition and Social Media Campaign
Challenge
The Hotel Windsor Melbourne wanted to increase the awareness of it’s new afternoon tea menu.
![Facebook Post Image used to promote The Windsor Hotel Campaign Facebook Post Image used to promote The Windsor Hotel Campaign](https://highteasociety.com/wp-content/uploads/2014/10/Windsor-front-promo-FB-470.jpg)
Our Approach
High Tea Society ran a Facebook Competition and Social Media Campaign. The prize was a night’s stay in a Deluxe Room at The Hotel Windsor, with late check out and Afternoon Tea for two. Prize valued at $620.
Campaign promotions:
– Competition page on the website
– Side bar tout on the website
– Featured in the High Tea Society monthly email newsletter. {12,000 subscribers}
– 3 Facebook posts {28,000 fans}
– 4 tweets {6,300 followers}
– Mentions on our Instagram, Pinterest and Google+ profiles.
The Results
In a space of ten days, the Facebook Competition and Social Media campaign received: 2,192 entries and the 3 Facebook posts where seen by 120,812 people, with 4,894 likes, comments and shares. The competition page {remains live} and has so far received 1,322 views and continues to send traffic back to The Hotel Windsor website.
![Facebook Post used to promote The Windsor Hotel Campaign Facebook Post used to promote The Windsor Hotel Campaign](https://highteasociety.com/wp-content/uploads/2014/10/Windsor-FB-post.jpg)
Like to share your brand with the High Tea Society reader’s?
For more information contact:
Michelle Milton
Founder and Editor
High Tea Society
Email: mmilton[at]highteasociety.com.au
Mobile: 04 1718 5458